This Book is Printed Without Ink, Yet You'll Have No Problem Reading It

Alex

Irma Boom is a genius when it comes to books. The Dutch graphic designer has created over 250 books - each of them are completely unique - and about one fifth of her work has found home in the permanent collection at the Museum of Modern Art in New York City.

Take, for example, this book that Boom created for Chanel: it has no ink, yet you can read it.

Liz Stinson of Wired wrote:

Most recently, she completed a book commissioned by Chanel, the Parisian fashion house, for its Chanel No. 5 perfume. And in classic Boom style, it’s not what you’d expect. The 300-page book has no ink—each of the crisp white pages is embossed with a drawing or quotation that helps the story of Gabrielle Chanel unfold. It’s clean, understated and ephemeral, and somehow still totally engrossing.

When Boom begins working on a book, she totally immerses herself in the subject. She says Chanel gave her carte blanche to do whatever she wanted with the it, with no artistic pressure or push in any direction. The fashion brand simply provided her with as much information as possible and let it percolate until the idea struck her. In this case, Boom spent time in Chanel’s Paris apartment and studied her life. She witnessed the bottling process and even joined the Chanel team as they picked roses in Grasse, a village in the Provence region of France. “When I was there I immediately got the idea for the book,” Boom recalls. “What I smelled there was so intense, exciting… not visible.”

Read more about how Boom "printed" her invisible Chanel book over at Wired.

Photos: Galerie VIVID


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I would expect the result to be correlated to the limited off-shelf life of mayonnaise and not to the actual consumption...

For me it is just the other way, ... i like mayonnaise, but i can’t stand this "Miracle Whip" stuff.

I even order a „Quarter Pounder with Lettuce and Tomato“ (still available here) without the white greasy stuff...
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Looking at the chart in comparison to the strength of the flavor of each condiment, it seems like the order is right on par.

- Mayo has the weakest flavor by a large margin
- Ketchup, Soy Sauce, and BBQ are about equal to one another (BBQ varies a little depending on style).
- Hot sauce, Mustard , and Steak Sauce are very strong flavors.

Looking at it that way, we would expect a regular person to go through a jar of mayo faster than they go through an equal size jar of mustard, simply because it takes a lot less mustard to blend with the various flavors in a sandwich. The chart looks like about 4x as much mayo is consumed, and tbh, I would readily say that mustard's flavor is easily 4x stronger than mayo, so 1/4 of it is necessary to be enough for balance of flavors in a dish that has both.
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Some of this might be skewed by the price per ounce, as it is in dollars, although I think the prices of ketchup, mayo, and soy sauce are all about the same at a regular store. Although when cooking, as opposed to just using as a condiment, I would say a lot more mayo gets used in things like potato salad compared to how much ketchup or mustard would get used in something like a coating a meatloaf or roast, etc. I probably spend the most on soy sauce even when buying bulk containers, as it gets used a lot in cooking, while a small container of mustard lasts a couple months, and I end up leaving ketchup in the fridge enough years it goes bad.
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