Christopher Hunt of Ogilvy & Mather Dubai used Google autocomplete to bring attention to gender inequality in this print ad campaign for United Nations Women.
Hunt noted that the advertisements, titled Auto Complete Truth, used actual Google search autocomplete results, as queried on March 9, 2013. While different Google users in various countries may see different results, some of the autocompletes referenced in the ad showed in our own quick test (see below for the different autocomplete results for search queries for the exact term, but using "men" instead of "women.")
View the original ad page over at Behance - via Design Taxi.
Below is the result of my own men/women autocomplete comparison (searched Oct 21, 2013 from Southern California). What does yours look like?
Comments (7)
For instance, that bit about women being silent in church can probably be explained by people researching the bible verse of a similar sentiment, 1 Cor 14:34. (Note: I used Google to find this reference but do not believe that women shouldn't speak in church.)
That being said, there is still a lot of work to be done in the area of gender equality, and I think this ad campaign will at least get people talking.
I suspect it's possible to manipulate search queries, but that's much more difficult than Google bombing the search results.
I was referring to 2/3 being an indication of some kind of empirical fact of the cat's intellectual or visual acuity. I'm skeptical the cat even has object permamence, let alone the ability to track the hidden object over multiple transitions.
Remember kitties - shell games are all a con.
http://www.ncbi.nlm.nih.gov/pubmed/1451424
Thanks for the link. I thought about it some more last night too. I have two cats and figured they probably have object permanence based on my experiences with them.
@Miss Cellania
Sorry for being overly critical. My mind is in the books and found I was extraordinarily critical yesterday, though I'm finding I'm fairly critical most of the time. In Philosophy criticism and argument take a different non-hostile form, and I forget that doesn't apply colloquially. The video is cute, but I guess I'm much more interested in the cognition of the cat.