A Model to Explain Cultures across the World

Richard Lewis, a British linguist, is a consultant who helps businesses communicate and promote their services in foreign environments. To help understand the differences between cultures, he created this model. National cultures tend to be either linear-active, multi-active or reactive. What does this mean? Lewis explains:

Linear-actives — those who plan, schedule, organize, pursue action chains, do one thing at a time. Germans and Swiss are in this group.

Multi-actives — those lively, loquacious peoples who do many things at once, planning their priorities not according to a time schedule, but according to the relative thrill or importance that each appointment brings with it. Italians, Latin Americans and Arabs are members of this group.

Reactives — those cultures that prioritize courtesy and respect, listening quietly and calmly to their interlocutors and reacting carefully to the other side's proposals. Chinese, Japanese and Finns are in this group.

I'm inclined to agree with his placement of the dominant culture within the United States. It's linear, but tends toward a bit of multi-activity. We're essentially a commercial republic. Or maybe that's just how I'd like to see my own culture.

-via Ace of Spades HQ

Does Lewis's model fit with your impressions of different cultures?

Newest 3
Newest 3 Comments

The description of the U.S.A doesn't really represent the area where I live but throughout the entire nation it's probably about right.

Oh and the poll doesn't make sense to me, just because something is a stereotype doesn't make it inaccurate.
Abusive comment hidden. (Show it anyway.)
Login to comment.

Email This Post to a Friend
"A Model to Explain Cultures across the World"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More