Rose the Riveter is cool, but she's just so old-school. If you want the youngsters to relate with the message, you've gotta update her image. Fortunately, many artists have already taken on this problem and io9 has a great round up of geek icons trying their hand at the role, like Chun Li in this piece by Oliver Barrett.
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(My inner 12-year-old Street Fighter II maniac came out there for a second.)
;-p