There's a long line of strangely-named knockoffs of the margarine called I Can't Believe It's Not Butter. This picture was headlined "Saddest name for a butter substitute." The top comment had an even better joke:
The title of the Lifetime Original Movie chronicalling Paula Deen's fall from grace.
Of course, the puns fly thick and fast in the reddit thread. Link
We dish up more neat food posts at the Neatolicious blog
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So it's a knock off of a product that is itself a knock off of butter.
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