The procedure uses a technique called follicle-hair extraction, in which doctors remove clusters of hair from the more hirsute areas of the body and implant them along the lip or cheeks to magnify a mustache or beef-up a beard.
Performed under local anesthetic, the surgery takes around five hours and can cost up to $5,000, cosmetic surgeons say. Tourism agencies have begun offering "transplant packages" combining facial-hair operations with a shopping vacation in Istanbul or beachside retreat on the Mediterranean coast.
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