A car in Belgium crashed and flipped over right in front of a billboard featuring an image of a car in the exact same position. The billboard says (in French), "850 killed each year. And you? Not concerned?" No one was seriously injured in the crash. Leaving the car there to draw attention to the billboard seems like it might be a good idea. Link
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Maybe they put a billboard where there was a car crash first.
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Especially creepy since they're both the same color.
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Looks like a great PR stunt.
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