I love this idea! To promote reading, some public libraries wrap up novels. The librarians write tantalizing clues about what's inside and stick on barcodes for checkout purposes. Librarian Mollie Kay shares her experience with this marketing ploy:
I picked out teen books that I knew were good, but for some reason or another had been collecting dust. Each book's bar code was scanned and another was made. I then wrapped each book in brown paper, placed the bar code and instruction label on it. Some libraries chose to keep the genre a secret, but I wrote it on the label to ensure a better match-up. [...]
Within an hour of the display going up, more than half of the books were checked out. I hadn't anticipated such an occurrence, so I happily scrambled around for more books to wrap up and display. I now have a stack ready to go, just in case.
Link -via Pleated Jeans | Photo (from a different library): Mosman Library
Comments (7)
Sorry, I'm French and Library in French is "Bibliothèque"... But we have "Librairie", which means "Bookstore".. Soooo, I thought this was in a bookstore!
I'm tired and I had wine, bad mix to keep understanding another language :P Thanks for the clarification :)
"'Tall' is large, 'Grande' is Spanish for large, 'Venti' is the only one that doesn't actually mean large. It's Italian, it means 20. Congratulations, you're stupid in three languages."
Haha.
http://www.neatorama.com/2008/11/14/videosift-clips-of-the-week-12/
"...and a medium Diet-Coke, please"
"We don't have medium, we have Regular, Large, & Supersize."
"Insulting a customer by telling him you don't have a medium sized drink is not a good practice."
No matter what I said, it went downhill from there. I'm assuming he's been promoted to Manager by now. They love those who toe the company line at McDonald's.