Ad execs have long known that sex sells. But can it sell coffins? Enterprising coffin-maker Zbigniew Lindner swears by it. He has been printing calendars of sexy women posing next to coffins years now:
One image from the 2013 edition of the calendar has a blonde model, wearing only a skimpy thong and with a snake draped around her neck, reclining on a coffin. In another, a woman wearing a crimson corset is depicted pulling out the heart of a man lying on a casket.
"My son had the idea of creating the company's calendar... so that we could show something half-serious, colorful, beautiful; the beauty of Polish girls and the beauty of our coffins," said Zbigniew Lindner, the firm's owner.
"We wanted to show that a coffin isn't a religious symbol. Its a product," he said. "Why are people afraid of coffins and not of business suits, cosmetics or jewelry?"
The Catholic Church is understandably upset. Piotr Pilat and Dagmara Leszkowicz reports for Reuters: Link (Photo above via Se.pl, which has more photos)
And yes, I know you want to see the calendars, which you can do at your own risk over at the company's official site: Kalendarz Lindner