When we think of spiders, we usually think that they use spider webs as traps to catch their prey. But not all spiders do this ... Watch the net-casting spider use their sticky spider silk to hunt their prey:
The spider then carefully crafts its distinctive net using a different type of silk.
"They spin some of the silk at its most extended so its already at full stretch when its spun so that when its off the scaffold it'll immediately shrink to its non-stretched size," he said.
"They hit the prey with it at full stretch and then they relax it so that it gets caught into it, almost like a purse net."
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lol
Of course a good PR person has always known how to manipulate the system. Send your release to the news desk so late that they don't have time to do any work on it, but not so late that it won't make it out. With printed news and old fashioned TV this was pretty easy to do. Which is why a story would change between the early and later editions or the 6pm and 10pm news.
When rolling news came along what should have happened is that the story would go out almost per press release the first time and then get worked on through the day. This does not seem to happen.
Their used to be a saying that a good news story almost writes itself. It would seem that modern "journalists" have misunderstood this maxim.