So, we've been keeping tabs on the most important food news this century AKA the Taco Bell hoax-turned-PR-spectacle in the remote town of Bethel, Alaska. But if you didn't know, here's the synopsis:
Last month, residents of Bethel, Alaska (pop. 6,000) were super excited to hear the news that Taco Bell is going to open a restaurant there. That turned out to be a hoax, much to their disappointment.
Taco Bell caught wind of the news, and said that they'd come to the rescue.
And now, they did. In a big way:
As far as customer service stunts go, this one was pretty epic: A helicopter sent to a remote Alaska town bearing a Taco Bell truck, itself bearing ingredients for 10,000 Doritos Locos tacos.
Tiffany Hsu of the Los Angeles Times has the story and video clip: Link