The video depicts the domestic violence situation in an eerily realistic light, ending with onscreen copy that reads: "65% of women who suffer domestic violence keep it hidden. Don't cover it up." London agency BBH handpicked Luke to act in the PSA to reach her 439,8930 subscribers and the many other women who routinely seek out her online content. Luke said that she felt a personal attachment to the project from being in an abusive relationship herself.
Read more about how this campaign came about at HuffPo. Link