I was in the Packaging Films Group, making multilayer polypropylene films for food packaging. The film had a heat-seal adhesive on one side of the polypropylene base. One of our larger clients used our films to make potato chip bags. The problem they had with our existing films was that the they seal was too weak. The client's chip-making plants were located west of the Rocky Mountains, so when trucks would drive their chips out to California, some of the seals would open up due to the pressure difference between the high altitude air and the air sealed inside the bag. And so they needed a stronger seal from us, which was then passed down to me.
So really, Spevacek is not so much to blame as the altitude of the Rocky Mountains! He goes on to describe the process of making bags and packing chips and how the new kind of seal was attained. Chip-lovers should read this, then forgive him. Link -via Gizmodo
(Image credit: Flickr user Like_the_Grand_Canyon)