Photographer Fernando Martins of Camera Clara Photography Studio is angry. Very angry.
Fernando is miffed that stock photography - those generic images of models that you can buy for cheap - are competing with his own high-quality photography business. So he decided to travel from Brazil to Denmark to track down Jesper Bruun, the model whose handsome face earned him the moniker of The World's Most Downloaded Man.
Watch:
[YouTube Clip - via The Atlantic]
No, it's not real: the video above is actually a clever ad for Camera Clara Studio. In this weird mesh of fiction meets real life (Jasper is an actual model) - sort of like an advertisement in form of a mockumentary - Fernando acts out the dream of photographers who has lost out on many jobs because of their archenemy, stock photography.
Well played, Fernando. Well played.