Pizza Box with Built-in Paper Plates

Yu Kyung Ha, Won Min Jung and Kwon Young Hee won a Red Dot design award for this simple and clever pizza box insert. It breaks into single-slice pizza plates with overhanging sides to make it easier to grip the crust.

Link -via Gizmodo

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How did it take humanity until 2012 to invent one of these?? Da Vinci really dropped the ball. Edison was a hack. Tesla died too soon.

Yu Kyung Ha, Won Min Jung and Kwon Young Hee are the real heroes.
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But the pizza has to be cut precisely to fit the pre-cut insert, right? Have you ever seen how quickly they slice a pizza in a busy pizza place? Seems like a good idea in theory, but I imagine it not working so well in real life situations.
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You don't need a paper plate because you don't want to touch the crust. You need it because the toppings are sliding off. This solves nothing.
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