All About Big League Chew

If you ever opened a pouch of Big League Chew and pretended you were a baseball player chewing tobacco, then you'll enjoy the story behind it. Yesterday was the anniversary of the date in 1979 that the first batch of the bubblegum was shredded up by two baseball players, Rob Nelson and Jim Bouton of the Portland Mavericks, who didn't chew tobacco.
As Rob recalled, in January of 1979 he found a homemade bubble gum kit from an article in People magazine, and he “ordered a bunch, from a company out of Arlington, Texas.”   He baked those first batches of bubble gum in the kitchen of the Maverick’s bat boy, Todd Field.  [Trivia:  Todd is now a renowned Hollywood film director.]  From there, he cut up the gum with a pizza knife, and then mocked up a package to see how a rough prototype might look, so they would have something to show.   For those early samples, they emptied out foil tobacco pouches, and the gum went in – creating what was probably the very first pouches of shredded bubble gum.

And that's just the beginning of the story. Yesterday was also the launch of the blog CollectingCandy, on which this is the very first post. Included are lots of retro package designs. Link -via Metafilter

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