As Rob recalled, in January of 1979 he found a homemade bubble gum kit from an article in People magazine, and he “ordered a bunch, from a company out of Arlington, Texas.” He baked those first batches of bubble gum in the kitchen of the Maverick’s bat boy, Todd Field. [Trivia: Todd is now a renowned Hollywood film director.] From there, he cut up the gum with a pizza knife, and then mocked up a package to see how a rough prototype might look, so they would have something to show. For those early samples, they emptied out foil tobacco pouches, and the gum went in – creating what was probably the very first pouches of shredded bubble gum.
And that's just the beginning of the story. Yesterday was also the launch of the blog CollectingCandy, on which this is the very first post. Included are lots of retro package designs. Link -via Metafilter