Brazil Must Sell Beer at World Cup, FIFA Insists

The 2014 World Cup in Brazil is in serious trouble, folks. You see, Brazil has banned alcoholic drinks at all Brazilian stadiums, and that's just not cool with soccer's world governing body, FIFA.

So, in an effort to stand up for the rights beer lovers, FIFA said that beer "must be sold" in the World Cup:

In remarks to journalists in Rio de Janeiro, Mr Valcke sounded frustrated with Brazilian officials:

"Alcoholic drinks are part of the Fifa World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate," he said.

"The fact that we have the right to sell beer has to be a part of the law."

Budweiser is a big sponsor of the World Cup, but I'm absolutely, positively sure that has nothing to do with Fifa's position on this: Link

Previously on Neatorama: Neatolicous Fun Facts: Beer

Newest 5
Newest 5 Comments

If this is such an important issue why wasn't it included in the contracts that were signed when Brazil won the rights to host the event? I think FIFA need to think ahead more in future.

Anyhow, what will they do if the Brazilian government refuse to cave? Should they revoke Brazil's right to host the cup they will have several problems.

Firstly they have just two years to find an alternative location and organize the event. In the current economic climate? Good luck with that.

Secondly they would have to do without Brazil playing in the event, and probably other South American teams too.

And finally no doubt Brazil would sue for breach of contract.
Abusive comment hidden. (Show it anyway.)
@ Nick

Qatar is not a dry country.... we drink in bars and nightclubs here everyday.

What concerns me is the heat and humidity.... youll have soccer places having heat stroke by halftime. Seriously it is like a vietnam jungle here in the summer time.
Abusive comment hidden. (Show it anyway.)
Login to comment.

Email This Post to a Friend
"Brazil Must Sell Beer at World Cup, FIFA Insists"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More