If your team is going to have a mascot, it has to be one that connects with people. That's why there was a movement by Ole Miss to adopt Admiral Ackbar. 'Cause when you think of Mississippi, you naturally think of the Admiral. It's a common association.
And that brings us to hockey. What creatures to you associate with hockey? Wookiees, of course! So the Port Huron hockey team The Fighting (Millennium) Falcons adopted Chewbacca as its mascot for one night.
Link -via The Mary Sue