Co-Founder and CEO Tom Hough told AutoblogGreen at the Plug-In 2011 Conference that the new system is even easier to use than it was. Once a plug-in car has been upgraded with the charge receiver, the driver just needs to be close to the sending unit to get power. The discs can be a half-radius off and still charge. Hough told us that, "even the die-hards said plugging in was a pain the rear." If you're not sold on the convenience angle, then how about the idea that there is nothing mechanical to break with this system? In the old model, a part inside the rectangle moved back and forth to find the in-car receiver. It worked, but it wasn't as elegant as the new device.