Airbrushed Cosmetic Ads Pulled For Being Deceptive

It's no Ralph Lauren level of photoshopping but cosmetic maker L'Oréal recently got into trouble for airbrushing (already) beautiful women in its latest ads:

L'Oréal has been forced to pull ad campaigns featuring Pretty Woman star Julia Roberts and supermodel Christy Turlington, after the advertising watchdog upheld complaints by Liberal Democrat MP Jo Swinson that the images were overly airbrushed.

Swinson, who has waged a long-running campaign against "overly perfected and unrealistic images" of women in adverts, lodged complaints with the Advertising Standards Authority about the magazine campaigns for L'Oréal-owned brands Lancôme and Maybelline. The ASA ruled that both ads breached the advertising standards code for exaggeration and being misleading and banned them from future publication.

Mark Sweney of The Guardian explains: Link

Newest 2
Newest 2 Comments

Since nobody has commented on this yet, I would like to point something out from the original story: the problem wasn't that the photographs were digitized into unreality, although they certainly were. The problem was that this digitization process was done, and THEN the company claimed that these photographs "accurately reflected" the effects that users could get from the product. This was why the ads violated truth in advertising. So the problem wasn't really with the digitizing at all (and airbrushing is a process that hasn't been done in so many years-- I kind of wish people would quit calling it that.)
Abusive comment hidden. (Show it anyway.)
Login to comment.

Email This Post to a Friend
"Airbrushed Cosmetic Ads Pulled For Being Deceptive"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More