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I'm sure we all have heard the idiom "like a kid in a candy store" - but has anyone ever conducted an actual experiment with kids in a candy store? Like, for instance, does music played in the store have any role in keeping them in the store longer?
Well, scientists from Université de Bretagne-Sud in France have. They discovered that you indeed can keep 'em in the store longer by playing cartoon music as opposed to Top Forty songs (though apparently, there's no change in the amount of money spent, presumably because moms aren't affected by those type of aural shenanigans). Via Discoblog.
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Yeah, I was having a conversation with people about marketing researchers using things to trigger the senses of people to effect their mood and needs. Want people to shop more at your establishment? The smell of freshly baked cookies has proven to do so.
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Lol! That's funny that it keeps them in the store longer. Makes sense though. Now they need music to make mom spend more.
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If there's no increase in money spent, wouldn't they just play top 40? The longer you keep kids in the store, the more likely they are to break/steal something.
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