“I was travelling back and forth in the subways, and I just noticed the dejection. I’m a pop artist, and I thought –- if I could just make one person smile. I was thinking about ways to do that," she said.
“A unicorn is beyond race, beyond religion. I wanted something that could reach anyone at any age. I thought, if I could just make a handful of businessmen on Wall Street think about unicorns, I will be successful.”
Hixon received 350 phone calls in the first day. She went on to install a hotline and a website for people to report their unicorn sightings. Link to story. Link to website. -via Fortean Times