When Acronyms Go Bad

The name is just right - it describes your company perfectly, but before you order up the business cards, perhaps you should Google the acronym.

Our pal mental_floss has 10 examples of innocuous names that turned out to have quite unfortunate acronyms. For example:

In 2009, the Wisconsin Tourism Federation’s biggest problem wasn’t finding a way to attract more people to the metropolitan Kenosha area; it was the realization that its initials mirrored the slang abbreviation for “What the F—?” The WTF from America’s Dairyland has been around since 1979, so it likely predates the vulgar WTF. In the end, though, you can’t fight an internet meme. The organization changed its name to the Tourism Federation of Wisconsin.

The WTF’s only consolation must be that it’s not alone. In 2008, the North Carolina DMV allowed drivers whose license plates contained “WTF” to swap out their tags free of charge. The DMV also had to change its website; the sample plate pictured on the site was “WTF-5505.”

Link - Thanks Jason!

Newest 5
Newest 5 Comments

Poor Wisconsin Trade Federation changed their name after landing on Your Logo Makes me Barf in 2009. There are other Name Fails, too. How about MLF?
Abusive comment hidden. (Show it anyway.)
Login to comment.

Email This Post to a Friend
"When Acronyms Go Bad"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More