London has the largest litter of lions in the world. A magnificent pride their history goes back 120,000 years. There are colossal, legendary and living lions. Lions from one of the seven wonders of the world, from the cradle of liberty and there's a lion on the very first coin. Appearing on the greatest historical treasures, living in masterpieces of art lions are roaring on the capital's biggest tourist attractions. London is leonine.
Londonist has a regular feature called "Lions Of London". This model for the British Museum logo is number 31 in the series. There's lots of interesting reading here for fans of the King of the Beasts.
http://londonist.com/tags/leoninelondon
Also, the topless lady in the ad on the site also made me wonder...