LucasFilm has bastardized the famous Cantina Star Wars scene to promote a new line of Adidas footwear (previously reported here). It's creative, but why did Adidas choose Star Wars? Seems like a strange choice for that brand.
LucasFilm created a special two minute commercial which inserts David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong into the famous Cantina Scene from Star Wars. I guess the revisionist explanation is that it is an “intergalactic 2010 FIFA World Cup™ viewing party.”