If the project is completed by its November completion date, workers only will receive a free steak dinner in the private dining space in the upstairs of the restaurant.
“As fun as it is to have construction out in front, we want it gone as soon as it’s possible,” said Allison Good, a spokeswoman for the restaurant. “It’s one of those things that New Yorkers dread but this is something that’s kind of fun and festive. You set timetables and it’s great to stick with it.”
The “Maloney & Porcelli Construction Club” includes its own website, complete with streaming video of the construction and a countdown to the first open bar on June 18 — provided crews complete the excavation of foundations by June 10.
As an advertising stunt, this project is priceless. Link to story. Link to website. - via gothamist
From the Upcoming ueue, submitted by nmiller.