Buy Nothing, Do Something

NAIL, a Rhode Island based advertising firm has unveiled its latest project designed to make people think about hunger. They dubbed the project "Nothing," pointing out that it is what thousands of Rhode Islanders eat each day. Cans containing nothing were manufactured and placed at 130 volunteer retail outlets. TV ads were placed in which people took a taste test and offered "nothing". This is the kind of campaign every state should consider, as it makes people think about what it's like to eat "nothing".
Every can purchased puts ten pounds of nourishing food on your neighbors’ plates. Which makes this can more than a can. It’s an opportunity to do something. Proceeds support the Rhode Island Food Bank, so for now: Nothing is only available throughout our home state. Any marketeer who knows how hard it is to get shelf space for new products – even for existing national brands – will appreciate the efforts it took to get 130 retail locations throughout Rhode Island to participate. I half expect to find it on eBay any minute now.

Link to story. Link to website.

From the Upcoming ueue, submitted by squealingrat.

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I'm wondering if this has been done before, it sounds very familier, and I'll have to look it up. It could be just deje-vu, but I'm sure I have run into this idea a few years ago.
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Incredibly powerful. I work at a church in South Carolina and have sent this to my boss to see if there's something like it we can do. Thank you for posting this.
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