What this sounds like to me is Seele trying to save face because Apple is furious that they were irresponsible enough to relinquish ownership of the tread. Though it may be embarrassing for both corporations, it may simply be a lesson learned at a high price. Let me put it this way: If you caught a foul ball at a World Series game, got it signed by a player, received a high five from the security guard on the way out of the stadium, and went home, that ball is now yours, right? It started as one entity?s property, and through a series of consensual transactions, it ended up in your hands. Now, let?s say a year and a half later, the player who signed it is huge, and you decide to put it up for auction. If the MLB reached out to you and said, "Hey! No way, buddy. That was OURS. Hand it over!" Guess what? That wouldn't fly.
Burstiner put the step back up on eBay. No doubt publicity about the case brought more bids to the auction, which is at $6,300 at the time of this post. Link to story. Link to auction.