Mark Evans carves images onto leather with knives. He's deliciously unpretentious about his craft:
Art doesn't get more primal than etching animal skins with a big knife. I don't do 'pseudo intellectual' I make art.
And that's it: no postmodern angst, no childhood issues. Just a guy with a knife and a sheet of leather. At the link, you'll find a gallery of his amazingly-detailed work.
Link via DudeCraft
He poses dressed like a hipster in club-gear, holding a knife that he couldn't use to do work of that scale (leather tools have different blades and handles and are held differently) -- he'd destroy his wrist in less than an hour if he did more than just pose that way.
Nothing to stop him from trying to pull that off, though.
I'd call him a craftsman, since "art" ostensibly has some sort of message, either intended or not. But he's a very capable craftsman. I'm sure the website impressions of him are done for his obviously high-end clientele. Those people love being sold a line to justify their opulent investments.