Infographics About Chocolate That Are Made Out of Chocolate

The French design firm 5.5 designed a few infographics for the Spanish chocolatier ChocolatFactory. Each is made out of actual chocolate. Pictured above is a set of domes that represent different cocoa contents, with the largest dome representing the least cocoa (60%) and the smallest representing the most (99%). The other graphics are chocolate bars that tell consumers how many calories they're eating and a pie chart demonstrating a distribution system.

Link | 5.5 | ChocolatFactory | Photo: 5.5

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It doesn't convince me at all to buy any of it though... and if the product being chocolate is all I need to know, then why are they making it more complicated than it needs to be? I guess some people like the novelty of it, but meh, it still doesn't make much sense to me. Just throw a nice looking wrapper on the bar telling me how much percent is in the bar and I'm good.
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The real intent of an infographic at the end of the day is to bring attention to and sell a product. This does that pretty well I think. Not to mention the fact that it is obviously a tongue-in-cheek PR project.

Don't be a party pooper, it's chocolate. That's all you need to know. :)
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I don't get it. The whole reason behind infographics is usually to serve some purpose visually of getting across a point, or portraying technical information in an aesthetically pleasing fashion to explain something. I would have to say that in my opinion, this nothing more than eye candy.
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