Unicycle-Riding Clown Finds Cell Phone Users Inattentive

Researchers at Western Washington University wanted to test how alert cell phone users were of their surroundings compared to the general population. So they dressed a student as a clown and had him ride his unicycle around campus:

The observers asked walkers if they had noticed anything unusual, and for those who didn't, they asked specifically if they had seen the unicycling clown. Even when directly asked, the cell-phone users were less than half as likely to notice the clown as those listening to music players or single individuals without any electronics. People who walked in pairs were the most likely to see the clown.

"So it's not the conversation that's the problem; it's not an electronic device that's the problem," Hyman told LiveScience. "It's something about a cell phone conversation is where the problem is."

He speculates, as do other researchers, that when talking to someone in person you both can modify your conversation based on the environment, so if a clown, say, pops up you can both look up. "That's not the case with the cell-phone conversations," Hyman said.

Link via Gizmodo | Image: Ira Hyman

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You know, I went to WWU, and with all the crazy protests and hippies running around, you're bound to just kind of become numb to weirdness like this. I remember seeing a giant Bush effigy made up like a marionette towering above me with some dread-locked dude spitting in my face that I had to go vegan to save the world. After that point, I just kind of checked out.
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Wow, when I read this earlier, I had something to say, but couldn't quite think of how to say it. I come back and Video Game Dork has said it for me! ;) Yeah, that nails it.

Also totally agree with narwhal.
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