Statistical analysis of men rating women indicated that, even though both the body and face ratings were significant positive predictors of the ratings given to the combined images, the face ratings were stronger predictors of the combined ratings. It was also observed that the ratings for combined images was slightly higher for short term relationships as compared to long term relationships. One other significant observation – when the short term and long term relationship data were analyzed separately, the body ratings stood as more significant predictors to the combined ratings than face ratings, for short term relationships. In the case of females rating men, similar to men – the body and face ratings were both significant predictors with the face ratings being very strong predictors as compared to the body ratings. However, females ratings for men did not show any difference under the short term and long term decisions.
This only makes sense, as we tend to cover our bodies most of the time, but you have to look at that face a lot. http://www.scitechbits.com/2009/08/31/what-makes-them-hot-body-or-face/ -via Digg