The video of Jill Peterson and Kevin Heinz and their attendants dancing down the aisle at their wedding has over 13 million views on YouTube. Neither Chris Brown, whose song "Forever" served as the processional music, nor Sony Music demanded a takedown of the video. Rather, they requested click-to-buy links to Amazon and iTunes from YouTube, and sales of the year-old song skyrocketed. But what about Jill and Kevin? They appeared on morning TV to talk about the video, but haven't made any money. Instead, they are using their sudden fame to raise funds for charity. From their website:
We have been through a lot in life, but have come through each experience stronger and more in love with each other. Our experience since we posted the video has been incredible. We would never have expected this response to our wedding entrance in a million years. We hope to direct this positivity to a good cause. Due to the circumstances surrounding the song in our wedding video, we have chosen the Sheila Wellstone Institute. Sheila Wellstone was an advocate, organizer, and national champion in the effort to end domestic violence in our communities.
There is a donation button on the site. Link