Diversity Through Photoshop

Toronto's motto is "Diversity Our Strength" which makes it kinda awkward for the City to be busted for this exercise in forced diversity: they photoshopped in (badly) a token black guy for the cover of their Spring & Summer 2009 Fun Guide!

Allison Hanes of National Post has the story:

The smiling, ethnically diverse family featured on the cover of Toronto's latest edition of its summer Fun Guide was digitally altered to make the photo more "inclusive," which city officials say is in keeping with a policy to reflect diversity.

A spokesman for the department that publishes the guide listing recreation activities confirmed the publication was doctored to insert the face of a different father.

"He superimposed the African-Canadian person onto the family cluster in the original photo. It was two photographs and one head was superimposed over the original family photo," said John Gosgnach, communications director for the social development division.

"The goal was to depict the diversity of Toronto and its residents."

The cover shot caught the eye of a National Post graphics editor, who ran it through a program called TinEye that detects visual enhancements to standard art.

To add insult to injury, none of the people are actually Toronto residents: http://network.nationalpost.com/np/blogs/toronto/archive/2009/06/10/city-digitally-adds-black-guy-to-fun-guide-cover-to-make-it-more-inclusive.aspx - via Torontoist

Newest 5
Newest 5 Comments

My client: "This image would be great except that the girl should be Hispanic, not white. You can change that, right?"

Me: "Sure, I'll just hit the 'Hispanic' button in Photoshop. It's right next to the 'Asian' button, right above the 'Blonde' button."

True story. Sad.

I'm keeping this photo example in my arsenal, for the next time a client asks!
Abusive comment hidden. (Show it anyway.)
Remind me of the american tv series: the more you approach to the 2000 decade, the more likely you'll find:
one asian, one hispanic, one black, and lately, one arabic.
Abusive comment hidden. (Show it anyway.)
I really don't care. It looks like a matter of making
do with a photo that 'almost' worked on a tight schedule
with a small budget. I love the look in the guy's
Abusive comment hidden. (Show it anyway.)
Login to comment.

Email This Post to a Friend
"Diversity Through Photoshop"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More