When the movie script calls for a product as prop, directors and writers often take this opportunity to create their own fake brand. Some are used only once, but quite a few become in-jokes that get propagated from movies to movies.
Our very own Stacy Conradt wrote a super-neat article about the 10 fake brands used by Hollywood. Take, for instance, this one:
1. Red Apple Cigarettes from Quentin Tarantino. There are plenty of directors and writers who create brands and use them across all of their movies and shows, but this one and Big Kahuna Burger, another Tarantino, are some of the most famous (read on for another one that I think ranks up there). Some people mistakenly think “Fruit Brute” and “Kaboom!” cereal are from the depths of Tarantino’s imagination, but those were actual cereals. Once upon a time, “Fruit Brute” was part of the Frankberry-Count Chocula-Booberry family.
• First seen in Pulp Fiction, Red Apple can also be spotted in the Tokyo airport when Uma Thurman walks by an giant advertisement for the brand.
• A pack is tossed in the Gecko Brothers’ car in From Dusk Til Dawn.
• Ted the Bellhop from Four Rooms smokes them.
• In the Planet Terror part of Grindhouse, the BBQ owner tosses a pack to Wray.