To remind the people of Sydney and Melbourne, Australia that Queensland is a warm place to go to during winter vacation, Tourism Queensland employed a bunch of attractive women to ... um, flash men on the street with this advertising message:
The objective was to make Queensland the number one choice for a winter holiday. To remind the Sydney and Melbourne markets than, evein in winter (it’s winter now in Australia), the weather’s warm enough to enjoy Queensland’s beaches 24 flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this winter.
Here's the "front view":
Link (SFW, don't worry - Update 9/10/08: Some visitors complained of a virus from the website - click at your own risk)