Merchandise 7X-100

The cola wars of the late 20th century were waged with as much strategy, secrecy, and technology as many conventional wars. When Coke was threatened by the Pepsi Challenge, they responded ten years later with Merchandise 7X-100, which we came to know as New Coke. It was the first major formula change since 1903, when cocaine was taken out of the recipe. Although tests showed that people liked the taste of New Coke, the product fell flat on its face. The original Coke formula, new relabeled Coke Classic, returned to the shelves only 79 days after New Coke was introduced.
Coca-Cola then became, and has since remained, the most profitable soft drink in the world. The "marketing blunder of the century" was so successful, in fact, that some people are convinced that New Coke Was an Inside Job– a delicately engineered gambit to revitalize the brand. As Coca-Cola president Donald Keough put it, "Some critics will say Coca-Cola made a marketing mistake. Some cynics will say we planned the whole thing. The truth is we are not that dumb and we are not that smart." Coca-Cola truthers have also suggested that New Coke was a disposable facade intended to mask the transition from sugar to HFCS.

There are several psychological explanations for the failure of New Coke, which are explored in this article at Damn Interesting. Link

Newest 5
Newest 5 Comments

It is a shame that they removed the sugar when switching back. Sugar-based sodas are arguably healthier for you (sugar being more natural and easier to digest than HFCS) and as said above, they taste much better.

As far as addiction goes, most likely the only addicting substance contained in coca cola is the caffeine.

But if you ever want to clean rust off your bike, coke can certainly help you with that. Seriously.
Abusive comment hidden. (Show it anyway.)
Also, cane sugar isn't addictive like HFCS. It shuts down the nerve receptors that tell you when you're full, so in essence, you never stop being hungry. Kind of like doing coke.
Abusive comment hidden. (Show it anyway.)
There was one major difference - when they returned to "Classic Coke," they switched from cane sugar to corn syrup - so it wasn't really a return to the original recipe at all. (Cane sugar sodas are much sweeter)
Abusive comment hidden. (Show it anyway.)
I had a friend who's addicted to coke(coca cola), possibly from personal issues. I wonder if his younger sister getting pregnant had any part to do with it or the fact that he settled with a career as a McDonald's manager. Anyway, this guys teeth was damd yellow and at the time, looked as though they were wearing away.. by now his teeth are probably as soft as sponge, that or he's dead. Three sides of his room (basement) were stacked with empty 24 or 12 can boxes that he drank all by himself. May he find peace.
Abusive comment hidden. (Show it anyway.)
Login to comment.

Email This Post to a Friend
"Merchandise 7X-100"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More