Drinking Sake Like a Fish

There are a lot of strange customs, things and people in Japan, but this one is really odd: forcing a fish to drink sake.

The fish were the drinkers in a strange ceremony dating back to the Edo Period in which lively carp are made to consume a large dose of sake as they symbolically take on people's calamities. After drinking the sake, the fish are released into a river. [...]

Filled up with sake, the carp at first turned belly-up on the surface of the water. But they soon recovered and swam off.

Link - via Spluch

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Funny how some people think it's cruel.

Am I the only one that thinks they are extremely nice by giving a fish sake? I mean, how often will a fish get to drink sake?
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They're really nice to their beef though. They're fed rice and sake, and they get massages all the time. Happy cows make for the finest beef in the world.
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