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Giant clay bunnies!


New York City, 3.5 tons of clay, 40 animators and three weeks went into the making of this stop motion animation commercial for Sony Bravia. Well done! YouTube.

They say it´s a plagiarism

here (Spanish, sorry) they say that the company who made the ad contacted with who did this picture
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coloured bunnies :) I'm in awe of the amazing animation here...never was able to do good stop motion (I need to have key frames!) Great ad though
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Retrokatze: I was going to reply that the bunny one is the best before actually watching those two ads, but the paint one has to be my favorite. The stop motion one is easily the most impressive, but the paint one is the most amusing I think.

And the bouncy one scores points because of the use of the song Heartbeats.
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it’s too sad to know the idea of the video was orginally from Kozyndan, the LAs-based husband-and-wife illustator team Kozue and Dan Kitchens. Shame on the director, Frank Budgen, so called the current king of commercials, you make a dirt on the Sony Bravia Commercials if the Plagiarism is true.
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Am I the only one who thought this ad a bit strange? Even more so with the Paint & Bouncy Balls ads; none of them made me want to go out & buy a Bravia LCD anyway.

What happened to the good old days when you could count on an ad to tell you what was distinctive about a product, or what makes it worth buying? "Colour like no other" could be a positive or a negative thing.
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I disagree, Dave. These artistic angles really pique my interest. It made me interested in what the t.v. will have to offer.

And obviously the slogan is in a positive aspect.

A straight-forward commercial and a slogan like: "Sony Bravia- we're better than other tvs" would just be boring.
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It was good at first, but this is the sort of commercial where you start thinking more about the mechanics than the concept.
Shots, like the people's reactions to the clay, were just filler.
A lot of the bunnies' movements were just repetitions of previous movements. You start to think that the first shots could have been done on-scene, but the rest could just as easily have been CGI, especially with the big street scenes.

And even if it was all done on-scene, stop-motion and all, you've lost interest.
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The goal of the makers of such a commercial is to get people talking about it.

Here it is now on this site and we are discussing it. We are all familiar with the previous two commercials (bouncing balls, painted council estate).

Viral marketing - create a buzz - get free press and word-of-mouth exposure.

I'll bet it is working for them.
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I bought three bravia tv's just because i like these commercials so much. I use one in my living room, one as a welcome mat outside and one as a counter-top.
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What I find odd is that Sony would choose to illustrate their point by using the very same Rolling Stones song that Apple used a number of years ago to accompany their commercial for their muti-colored first generation iMac.
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I don't want to buy a tv. I do want a bunny now though. A pink one. =)

In all seriousness though, that was a commercial? I had to read five posts to figure out the product they were trying to sell me was a tv. Yeah, yeah , yeah create a buzz, viral marketing, whatever. Even the most buzzworthy internet sensations rarely translate into real world profits. Remember Snakes on a Plane?
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