New York City, 3.5 tons of clay, 40 animators and three weeks went into the making of this stop motion animation commercial for Sony Bravia. Well done! YouTube.
New York City, 3.5 tons of clay, 40 animators and three weeks went into the making of this stop motion animation commercial for Sony Bravia. Well done! YouTube.
here (Spanish, sorry) they say that the company who made the ad contacted with who did this picture
The company who did the last picture is Kozyndan
They are claiming that they were ripped off!
http://www.flickr.com/photos/kozyndan/
Bouncy balls
Paint Ad
And the bouncy one scores points because of the use of the song Heartbeats.
What happened to the good old days when you could count on an ad to tell you what was distinctive about a product, or what makes it worth buying? "Colour like no other" could be a positive or a negative thing.
And obviously the slogan is in a positive aspect.
A straight-forward commercial and a slogan like: "Sony Bravia- we're better than other tvs" would just be boring.
Shots, like the people's reactions to the clay, were just filler.
A lot of the bunnies' movements were just repetitions of previous movements. You start to think that the first shots could have been done on-scene, but the rest could just as easily have been CGI, especially with the big street scenes.
And even if it was all done on-scene, stop-motion and all, you've lost interest.
Here it is now on this site and we are discussing it. We are all familiar with the previous two commercials (bouncing balls, painted council estate).
Viral marketing - create a buzz - get free press and word-of-mouth exposure.
I'll bet it is working for them.
In all seriousness though, that was a commercial? I had to read five posts to figure out the product they were trying to sell me was a tv. Yeah, yeah , yeah create a buzz, viral marketing, whatever. Even the most buzzworthy internet sensations rarely translate into real world profits. Remember Snakes on a Plane?