Neuroscientists Anya Hulbert and Yazhu Ling of University of Newcastle, UK, have finally cracked one of the top mysteries in science: why girls prefer pink.
A University of Newcastle study found that women naturally opted for redder shades when given a choice.
Writing in the journal Current Biology, experts say it may have helped women gather ripe fruit, or pick healthy mates. [...]
According to the researchers, this strengthened the idea that the preferences might be based in biology, rather than culture.
Dr Hurlbert said: "Evolution may have driven females to prefer reddish colours - reddish fruits, healthy, reddish faces.
"Culture may exploit and compound this natural female preference."