You're looking at Hoss, a champion boar, who gets $50/dose (whatever that means, but I'm sure you can guess).
Maybe someone can fill us in on the story of this guy and his um, ... unique ad: Link
NEW FEATURE: VOTE & EARN NEATOPOINTS!
Submit your own Neatorama post and vote for others' posts to earn NeatoPoints that you can redeem T-shirts, hoodies and more over at the NeatoShop!
It's the collection method that's a little creepy.