Meet Anna Jarvis, the woman who made it her life's work to popularize Mother's Day, got horrified over its commercialization, and tried to take it back via a copyright fight (which left her to die in poverty).
But within years it had become commercialised. Ms Jarvis was horrified. She tried to take action, incorporating herself as the Mother's Day International Association and claiming copyright on the date.
Along with her sister Ellsinore, Anna spent the entire family inheritance on trying to undo the damage done to Mother's Day. One of her protests even got her arrested for disturbing the peace. She died in 1948, in poverty and without success.