This strange device is Simon Rhymes' invention: the Bulbed Egg Maker, a machine that uses high-powered halogen light bulbs to cook the egg.
http://news.sky.com/skynews/article/0,,30100-13546612,00.html - via Miss Cellania
Me? I just place the egg on the watch to get a perfectly boiled egg every time. (If you watched SciFi's excellent miniseries The Lost Room, you know what I mean...)