That "house" on the roof of the Viennese Museum of Modern Art is actually an exhibition, titled "House-Attack" by Erwin Wurm:
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It's part of the whole artsy ideal spawned out of the 60's protest mentality. It's a marketing ploy to appeal to the rebel instinct in people. Kind of like making boomers feel young by playing Mick Jagger music in a commercial.
Perhaps somebody should make a statement against overstatement in art.