Basketball Player to Make and Endorse $15 Shoes.

From the website:

Star-endorsed basketball shoes have long been one of the great rip-offs in footwear. Nike wants $130 for a pair of Zoom Kobe I sneakers and $110 for Zoom LeBron IIIs. You'll pay at least $90 for Allen Iverson's signature shoes, the Answer. (The question: What costs too much?)

But now cheap is suddenly cool. New York Knicks point guard Stephon Marbury has just put his name on a line of cheap athletic wear and shoes, dubbed Starbury. Marbury's signature Starbury One basketball shoes retail for a mere $15.

Slate Article | Starbury - via A Whole Lotta Nothing