Underwear Model You Can Contact

Posted by Alex in Advertising on December 6, 2008 at 2:35 pm

Migros, a supermarket chain in Switzerland, got a brilliant idea for its underwear advertising campaign: they are modeled by good lookin’ singles who you can contact!

In a wide-spread press release Migros announced to advertise their latest underwear worn by real singles, who are looking to meet and find a partner. The story quickly became a topic for the media, already giving the campaign a first ignition. 700 willing models applied and there from 26 where chosen. Following was a campaign that used real life singles modelling the underwear with possibility of the viewer to contact them over their email address. Hundreds of national and international media covered the story about the singles in Migros underwear.

Link

 
Comment (7)    Permalink   Please share:  email this         


Neatorama Shop » Computer & Office » Road Mice

Why settle for a boring computer mouse when you can surft in style with Road Mice, a cool wireless computer mouse that looks just like the car of your dreams?

Road Mice is available in various Chevy, Chrysler, Dodge, and Ford models including the popular Dodge Viper shown to the left.

It's the perfect gift for the auto-enthusiast in your life!

See more Road Mice »