David Vieth, director of the bureau of highway operations for the Wisconsin Department of Transportation, said the mistake was made by Decker Supply Company of Madison, which printed the sign.

The sign for exit 185 on southbound Highway 51 reads “Buisness 51 Rothschield Schofeild.”

Link -via Fark

By Sunday morning, the sign had been replaced. Link

(image credit: Corey Schjoth/Wausau Daily Herald)

Handbag designer Rachel Nasvik had a great idea on how to promote her new line for cheap: stage a great urban hunt for handbags!

Rachel places her handbags, stuffed with all sorts of girly stuff like lip gloss and bobby pins along with the note "You didn’t find this bag, this bag found you," hidden in public places around New York City. If you find it, you can keep it.

Clues on the whereabouts of her handbags are on Rachel’s Twitter. You can see imags of the discovered bags on her blog Thrill of the Chase – via Steve Hall and Angela Natividad’s Adrants

Whatever you think of the ad campaign, the photo is priceless! PLEASE NO PEE-PEE.

I met a ferocious turtle once. Turns out it was just hungry … Actually, the sign above is an ingenious direct mail campaign by SulAmérica, a provider of home insurance. The company has a very unusual database of what pets their clients own.

Sun/MRM ad agency of Brazil engineered a clever direct mail campaign, where they send funny signs to people who have birds, turtles, ferrets but no watch dogs to protect their homes! With this customized campaign, over 85% of the people renewed their insurance (as compared to 30% the year before the campaign).

Link

Unfortunately, I’m sure that some idiot will see that as a challenge instead … – via Rue the Day and Miss Cellania

When ordinary No Parking sign fails, somebody clever tacked on this tongue-in-cheek sign in Mobile, Alabama.

But such a tactic did work, at least for this guy:

An out-of-work banker who became a symbol of the looming financial crisis by trudging Manhattan streets wearing a sign advertising "MIT grad for hire" has landed on his feet – scoring a well-paying job at an accounting firm.

In a more hopeful sign of the times, Joshua Persky got rid of his sandwich board and demonstrated that creative people can bail themselves out without any help from the government. [...]

What sealed the deal for Joshua? Why, it’s a blog:

"The publicity I got from the sandwich board encouraged me to set up a blog to document my experience," said Persky, 49.

A headhunter spotted the blog and brought it to Weiser’s attention.

"Obviously, I had vigorous interviews, but I think it was [the blog] which sealed the deal," Persky said.

Link | Joshua’s blog Oracle of NY – Thanks Geekazoid!

Marcy of The Glamorous Life Association blog took this photo of a clever "Telephone Answering Charges" at the bar/restaurant called Schillings in Atlanta: Link – via Miss Cellania

Inspired by the ubiquitous Sorry We’re Closed sign, Aesthetic Asparagus designed a series of 9 signs that cut the crap and say what the closed shop owners truly meant: Link – via Quipsologies