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The vehicle plays the music in the new video from OK Go in conjunction with Chevrolet. This took four months of preparation and four days of shooting. From their website:
So let’s not forget the true meaning of Sunday — OK Go in a super-hacked Chevy Sonic, playing 288 guitars, 55 pianos, and 1,157 homemade instruments while Damian acts as a stunt driver. (He took lessons.) It’s truly the little things that are meaningful.
By OK Go (with help from The Muppets). This is from The Green Album, available as of today. And it’s not over when the fat lady sings! -via Metafilter
The band OK Go, noted for its innovative music videos, has paired up the the dance troupe Pilobolus for the video for their new single “All Is Not Lost”. Pilobolus does amazing storytelling using dancers’ bodies to create shadows. In this video, the dancers move to show the lyrics as they are sung.
The official website for the video includes a feature that, when loaded with Google Chrome, is supposed to let you write your own message with the bodies of dancers. At least, that’s what I think it is supposed it to do. The site opened fourteen pop-ups on my computer and then didn’t run. Maybe the site is currently overloaded.
Link -via The Hairpin | Pilobolus
OK Go, known for its innovative music videos, participated in a project called Dance Through Your City. The band led a group of 100 people on a 8.5-mile journey through Los Angeles. GPS navigation devices tracked their process and inscribed their name in a process resembling “a giant Etch a Sketch.”
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The band OK Go is known for its innovative music videos. The group’s latest video for the song “Last Leaf” consists of stop-motion animation on pieces of toast. It was directed by Geoff Mcfetridge and sponsored by Samsung, which provided the camera.
Link via Geekosystem | Director’s Website
OK Go always makes great videos, but the real stars of this one are the dogs! And one goat. The song is “White Knuckles”. -via Buzzfeed
OK, So. The Webby Awards were pleasantly interrupted for one band (OK Go) when their drummer was challenged to a staring contest, and even The Hangover star Zach Galifinakis was caught on tape watching this momentous challenge between drummers.
Good game, go get drums.
We’ve previously posted the band OK Go’s innovative music videos, including their Rube Goldberg machine and brass band versions of “This Too Shall Pass”, as well as their treadmill dancing video. All of those videos were shot in one take, and this new one is no different. The director of “End Love” writes about how his team created the video’s visual effects by altering the film speed:
The fastest we go is 172,800x, compressing 24 hours of real time into a blazing 1/2 second. The slowest is 1/32x speed, stretching a mere 1/2 second of real time into a whopping 16 seconds. This gives us a fastest to slowest ratio of 5.5 million. If you like averages, the average speed up factor of the band dancing is 270x. In total we shot 18 hours of the band dancing and 192 hours of LA skyline timelapse – over a million frames of video – and compressed it all down to 4 minutes and 30 seconds! Oh and don’t forget, it’s one continuous camera shot.
The elaborate one-shot music videos by the band OK Go have been an Internet sensation — particularly their Rube Goldberg machine video for the song “This Too Shall Pass.” The comedy troupe The Station responded by creating this video lampooning the children’s game Mousetrap, which consists of building a Rube Goldberg machine as gameplay advances. It’s called “Mousetrap Never Works.”
via Urlesque
Sure, you liked OK Go’s first video for the song “This Too Shall Pass”, but you’ll love this Rube Goldberg production as well! This official video for the recorded version was directed by James Frost, OK Go and Syyn Labs. -via Buzzfeed
In this Open Letter “To the people of the world,” the band OK Go laments the state of labels controlling the embedding of videos. The band has been on the cutting edge of independently making their own videos, with often amazing Internet response. ”Here It Goes Again” (You know, the treadmill video) is consistently one of the most watched videos on YouTube, however all YouTube OK Go videos are coded with embedding disabled, as per their label. Here, they perform their song “This Too Shall Pass” live on location, with a little help from the Notre Dame Marching Band.
OK Go – This Too Shall Pass from OK Go on Vimeo.
So what’s there to do? On the macro level, well, who the hell knows? There are a lot of interesting ideas out there, but this is not the place to get into them. As for our specific roadblock with the video embedding, the obvious solution is for YouTube to work out its software so it allow labels to monetize their videos, wherever on the Internet or the globe they’re being accessed.
In the meantime, the only thing OK Go can do is to upload our videos to sites that allow for embedding…We do that already, but it stings a little. Not only does it cannibalize our own numbers (it tends to do our business more good to get 40 million hits on one site than 1 million hits on 40 sites), but, as you can imagine, we feel a lot of allegiance to the fine people at YouTube. They’ve been good to us, and what they want is what we want: lots of people to see our videos. When push comes to shove, however, we like our fans more, which is why you can take the code at the bottom of this email and embed the “This Too Shall Pass” video all over the Internet.
What is it about one-take video clips that capture our imaginations? Perhaps it's because we've become so cynical about video editings that the pure, raw form of a single, uninterrupted shot truly stands out.
Well, whatever the reason, one-take video clips sure take the Interweb by storm. Here is Neatorama's list of the 7 Most Amazing One-Take Video Clips:
Let's start with one that's making the rounds on the Internet: a lip dub by the students of the Université du Québec à Montréal (UQAM). In this video clip, co-directed by Luc-Olivier Cloutier and Marie-Eve Hebert, 172 communications students lib-synched the song I Gotta Feeling by the Black Eyed Peas. The whole thing was shot in a little more than 2 hours.
In an interview with Canada AM, Cloutier gave a little background:
Cloutier says it was difficult to coordinate 172 students in one take. "The problem was we didn't know before how many people should be there for the dub so we cannot plan," he said.
Cloutier said the video was eventually shot in two takes. Despite some minor glitches, the pair is proud of the final product. "We decided to keep this take because (of) the vibe," said Cloutier.
If you like that, here's a clip done after work one day by the people of Connected Ventures (they're the bunch of geniuses behind College Humor, Busted Tees and Vimeo). Looks like a fun place to work! Oh, the song is Flagpole Sitta by Harvey Danger.
A lot of these one-take videos are music videos - and for good reason: one-take videos are hard to shoot, so those synchronized with music has got to be made by people with mad skillz.
This music video Let The Beat Build by rapper Nyle, directed by Chadd Harbold and produced by Last Pictures and 194 Recordings, even did one better: they recorded the audio simultaneously with the film. Mind = blown.
Austin Hall of Frecklestudios probably has the most watched hands ever. Since its debut two years ago, his YouTube clip Daft Hands has been watched over 33 million times!
In that video, Hall played Daft Punk's Harder, Better, Faster, Stronger entirely with his two hands. Maybe it's easier for you to watch the clip above than for me to explain in words how he did t. (Previously on Neatorama here)
Since then, the song has spawned countless imitations, including Daft Bodies and the Daft Parodies (Erhm, the last one is kind of rude. You've been warned).
Let's take a break from music video clips. Last February, Joe Burgess, Rocco Sulkin and Will Tribble from the University Of York Filmmaking Society got friends to act out Forrest Gump in one minute, filming the whole thing in one take. (Previously on Neatorama here.)
From an interview with NewTeeVee Station:
The one-take angle would make you assume that there was a lot of rehearsal and coordination involved, but that wasn’t the case — according to Tribble, most of it was ab-libbed. “I didn’t know until the last minute that I was going to be in [Gump],” Tribble said, “but then they said, ‘OK, you’re Lieutenant Dan’ and there I was.”
Since then, the trio have sweded other films including Kill Bill, Star Wars, and their latest, 28 Days Later.
What's even better than a one-take music video? How about a one-take music video with treadmills! Here's the astounding clip Here It Goes Again from Ok Go, directed by Trish Sie of BigBadTrish.
Last on the list is the grand-daddy of all one-take videos. Titled Cog, the two-minute long Rube Goldbergian commercial for Honda Accord was produced by the London office of Wieden+Kennedy advertising agency and directed by Antoine Bardou-Jacquet of Partizan back in 2003. I don't think I'm exaggerating when I say that this may just be the best commercial of all time.
To the horrors of Honda engineers, Bardou-Jacquet took apart the seventh-generation Honda Accord, of which there were only 5 hand-assembled models in the world (at that time), and made an astonishing commercial out of its parts.
It took 606 takes to shoot Cog and when it was completed, the video clip was shown to the bigwigs at Honda who remarked that it was a very nice computer generated imagery. When they were told everything was real, they were floored - and if you see it, you would be, too.
More about Cog at Wikipedia
