Alec Brownstein, a writer, needed a job. So he chose the names five NYC advertising directors that he’d like to work for. Then he bought an advertisement in Google that would be displayed when each person searched for his own name. So when they Googled themselves, they saw an ad from Brownstein asking for a job. He got two job offers. The cost was just $6.
UPDATE: Google ads, not search results. I misunderstood and have corrected the post.
When we posted about Paul Nawrocki wearing a sandwich board advertising himself for a job, many of you say that it would never work.
But such a tactic did work, at least for this guy:
An out-of-work banker who became a symbol of the looming financial crisis by trudging Manhattan streets wearing a sign advertising "MIT grad for hire" has landed on his feet – scoring a well-paying job at an accounting firm.
In a more hopeful sign of the times, Joshua Persky got rid of his sandwich board and demonstrated that creative people can bail themselves out without any help from the government. [...]
What sealed the deal for Joshua? Why, it’s a blog:
"The publicity I got from the sandwich board encouraged me to set up a blog to document my experience," said Persky, 49.
A headhunter spotted the blog and brought it to Weiser’s attention.
"Obviously, I had vigorous interviews, but I think it was [the blog] which sealed the deal," Persky said.
Link | Joshua’s blog Oracle of NY – Thanks Geekazoid!

