Neatorama » home insurance http://www.neatorama.com The Neat Side of the Web Wed, 15 Feb 2012 23:26:39 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Caution: Ferocious Turtle http://www.neatorama.com/2009/05/30/caution-ferocious-turtle/ http://www.neatorama.com/2009/05/30/caution-ferocious-turtle/#comments Sat, 30 May 2009 12:44:17 +0000 Alex http://www.neatorama.com/2009/05/30/caution-ferocious-turtle/

I met a ferocious turtle once. Turns out it was just hungry … Actually, the sign above is an ingenious direct mail campaign by SulAmérica, a provider of home insurance. The company has a very unusual database of what pets their clients own.

Sun/MRM ad agency of Brazil engineered a clever direct mail campaign, where they send funny signs to people who have birds, turtles, ferrets but no watch dogs to protect their homes! With this customized campaign, over 85% of the people renewed their insurance (as compared to 30% the year before the campaign).

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